What is the Taylor Swift Effect? Just ask Travis Kelce and Seemingly Ranch

Taylor Swift is dating the NFL star Travis Kelce from the Kansas City Chiefs.

Taylor Swift was spotted at a Chiefs game … and sales on Kelce jerseys surged by 400%

But more than this, at the game, Taylor was seen eating chicken dipped into two sauces – ketchup and what Americans call “seeminly ranch”.

A viral photo of this moment sent “seemingly ranch” sales through the roof.

This is the Taylor Swift Effect.

Anything linked to Taylor surges in value.

In the same way, in Jesus, Christians enjoy the Jesus Effect, where Jesus grants us infinite value.

Jesus doesn’t just wear our jersey. He becomes one of us.

But he’ll pass on the ketchup and “seemingly ranch”. He’s already sweet enough.